Girls and young women are usually considered consumers in our culture. In fact, they are a sought-after demographic by advertisers who want to sell their wares. Books like Purchasing Power: Black Kids and American Consumer Culture and Born to Buy: The Commercialized Child and the New Consumer Culture speak powerfully to the ways that youth in the U.S. are constantly marketed to and how childhood itself has become commodified.
But this is only one side of the picture… All across the country young people are resisting being treated mainly as consumers. They are also producing their own media (zines, videos, music, etc…). One recent example that we have found which deserves to be highlighted is a video by two young black ages ages 9 and 10. In their open letter to rapper Lil’ Wayne, they express their disappointment and dismay at being verbally disrespected. They explain:
“Letter to Lil Wayne” is a direct statement of justice from Watoto From The Nile. Growing tired and fed up with the constant degredation of Black women inside of Hip Hop music, they voice their views and opinions on this melodic track.
Here is the powerful video: